How to enroll more students
with meta & tiktok ads in 2025
Without Wasting Budget On Unqualified Leads, Hiring Expensive In-House Teams, Or Compromising Your Reputation - A Proven Social Media Framework That Delivers
Leads & Applications At 30-40% Lower Cost
Book a Free 30-min Discovery Call
Over 85 education brands
use our scroll-to-enroll formula
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Trusted By 85+ Education Brands
The Scroll-to-enroll FORMULA
to Predictably Scale Student Acquisition
BRANDING
Aligning Your Brand with Your ICP's Deepest Desires
We dive deep into understanding your ideal students' hopes, dreams, fears, and goals. We analyze your market to craft a unique brand positioning and messaging strategy to attract the right students who are eager to enroll.
creative
Scroll-Stopping Ads That Hook Your Perfect-Fit Students
The average person sees thousands of ads a day,
and most are easy to scroll past. Our EduCreatives, however, blend right into the content your audience already consumes, making them impossible to ignore. By the time they’re clicking through to apply or download, they won’t even realize it’s an ad.
PERFORMANCE
Reaching Your ICP at Scale, Profitably
Once your EduCreatives are live, we don’t call it a
day. Our media buying team relentlessly test and
optimize every element—audiences, placements,
copy, and creatives—to drive down your CPL & CPA while bringing in more quality leads. This data- driven process scales your campaigns sustainably, delivering a steady stream of leads & enrollments at a cost that makes sense.
Here’s What Educations Brands
Experience After Partnering With Us…
📩 More Qualified Prospects
📉 Lower Cost Per Enrollment (CPA)
💯Higher Return on Ad Spend (ROAS)
💎 Reduced Pressure on Sales Team
🤝 Increase in Closing Rates
🎓 More Time to Focus on Students
Why Education Providers
Choose Us Over Other Agencies
Other Agencies
Generic creatives that lack wow-factor
Vanity metrics with no explanation or just screenshots
Inconsistent replies from account mgrs 3 days later
Only tell you what you want to hear
Reactive because they work with too many clients
Months wasted to understand the student journey
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Social-first ads that people want to engage with
Weekly reports on the numbers that actually matter
Get a response via Slack within two hours
Honest, actionable feedback beyond the scope of our work
We fix it before you even knew it needed to be fixed
An unfair advantage from working with over 85 education brands in 26 countries
Attention-winning campaigns that drive conversions
BARBRI is the world's largest legal exam preparation provider, with over 50 years experience and 1.4 million alumni.
Already running extensive paid search campaigns, BARBRI was keen to leverage paid social as an effective & profitable acquisition channel.
Through the production of student-focused ad creatives and an optimized targeting strategy, we were able to generate a positive ROAS within the first month.
AVERAGE RETURN ON AD SPEND
With over 6 million worldwide users and 19 supported languages, Beelinguapp is a leading educational app that allows users to read stories and listen to the audio in 2 languages at once.
With a complete refresh of Beelinguapp's creative strategy and campaign structure, we designed testimonial, image ads and recorded multiple UGC video ads aimed at specific target markets to cut their cost per acquisition by nearly half.
DECREASE IN CUSTOMER ACQUISITION COST
Our creatives
stop the scroll
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Schedule a 30-Minute Call with Our CEO: Jumpstart Your Education Brand's Online Success with Paid Social!
Book A Discovery Call
UNIGNORABLE SOCIAL-FIRST EDUCREATIVES
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what our
clients have to say
The ads are doing an amazing job right now! Our CPL has been divided by 2 across multiple funnels, and on some days, it's even been divided by 3.
I have to admit, you proved me wrong on this one. Congratulations on that! The data speaks for itself, and I can't deny that these ads are outperforming all of our current ads.
Théodore Moret
Head of Growth at Augment.org
LURN MEDIA supported us with the production of bespoke ads for our student recruitment campaigns across Meta & TikTok.
I can only speak positively about this experience, working with LURN MEDIA was easy and pleasant - they are creative, thoughtful and professional. Thank you!
Christina Gaither
Head of Brand Marketing & Communications at Tomorrow University
We entrusted Herbert and his team to launch our user acquisition campaigns across Meta, Google, and TikTok, and they have truly exceeded our expectations.
Despite using the same ad budget we had allocated before, they managed to drive a remarkable 2x increase in our monthly active users and installs.
Farouk Jaarah
Chief Marketing Officer @ UniApp
Herbert and his team run our paid social media advertising for Twyn, a new app for English learners who want to practise speaking. They have brought very valuable expertise and an excellent understanding of the social ad platforms. The campaigns have resulted in thousands of downloads at a low cost per download. It's always a pleasure to talk with the team and I appreciate their professional approach.
Sarah Bromley
Senior Product Manager at Twyn
5 Star services!
I run a German school in Dublin, Ireland.
Very reliable service from Herbert and his team. His vast knowledge of language schools, their student behaviour and needs has enabled us to achieve great results. Thank you very much, Herbert!
Sarah Horn
Founder of GermanMind
We are an online education/media company within the ESL (English as a Second Language) market. We hired Herbert last year to work on our paid ads campaigns. He was a great ads partner. He spent a lot of time making sure that our ads were done well and put in the extra time to help with some tracking issues we were having. I really enjoyed working with him and would recommend his company to anyone in this industry. Thanks.
Lindsay McMahon
CEO at All Ears English
We had worked with an agency that promised a lot and then was difficult to work with and results were never clear. Since working with Herbert we ́ve gotten a lot more clarity over campaigns, with updates every week, clear leads and numbers.
The service and support has been AMAZING! I really appreciate all of his suggestions and feedback. I love his approach and it is clear to me that he has his operational methods very well thought out.
Marielle Poorte
Marketing Manager at Speakeasy Barcelona
Herbert helps us with many different online marketing and paid social media campaigns for our language school. We have seen measurable results, especially through the Facebook ads for our language courses as well as lead generation for the B2B segment. We highly recommend Herbert's services! 👍
Andreas Kreil
Managing Director & Founder of inspire - the learning institute
Herbert is a true professional and a genuine. He is affable and easy to work with. When it comes to marketing language schools, he really knows his stuff. I highly recommend his services to others.
Erin Shaw Hernandez
President of Larchmere Language Services
If you are looking for a person to help grow your school online look no further Herbert is a true Marketing leader when it comes to helping schools with their Online Digital Marketing Strategy. He has a deep understanding of this industry and great insights and knowledge for fast and seamless growth. Highly recommend his services to all the school managers out there.
Giorgio Morocica
Co-Founder of edugo.ai
Like many businesses at the start of the coronavirus crisis, we were faced with a massive decline from our expected enrolments. We knew that to fill our classes, we would have to reach beyond Berlin, and to do that, we needed the help of an expert like Herbert.
Even during the first month (which was undoubtedly the hardest) we saw an increase in new enrolments, and it only grew from there!
Travis Garner
Business Development Manager at Speakeasy Sprachzeug Berlin
The ads are doing an amazing job right now! Our CPL has been divided by 2 across multiple funnels, and on some days, it's even been divided by 3.
I have to admit, you proved me wrong on this one. Congratulations on that! The data speaks for itself, and I can't deny that these ads are outperforming all of our current ads.
Théodore Moret
Head of Growth at Augment.org
LURN MEDIA supported us with the production of bespoke ads for our student recruitment campaigns across Meta & TikTok.
I can only speak positively about this experience, working with LURN MEDIA was easy and pleasant - they are creative, thoughtful and professional. Thank you!
Christina Gaither
Head of Brand Marketing & Communications at Tomorrow University
We entrusted Herbert and his team to launch our user acquisition campaigns across Meta, Google, and TikTok, and they have truly exceeded our expectations.
Despite using the same ad budget we had allocated before, they managed to drive a remarkable 2x increase in our monthly active users and installs.
Farouk Jaarah
Chief Marketing Officer @ UniApp
Herbert and his team run our paid social media advertising for Twyn, a new app for English learners who want to practise speaking. They have brought very valuable expertise and an excellent understanding of the social ad platforms. The campaigns have resulted in thousands of downloads at a low cost per download. It's always a pleasure to talk with the team and I appreciate their professional approach.
Sarah Bromley
Senior Product Manager at Twyn
5 Star services!
I run a German school in Dublin, Ireland.
Very reliable service from Herbert and his team. His vast knowledge of language schools, their student behaviour and needs has enabled us to achieve great results. Thank you very much, Herbert!
Sarah Horn
Founder of GermanMind
We are an online education/media company within the ESL (English as a Second Language) market. We hired Herbert last year to work on our paid ads campaigns. He was a great ads partner. He spent a lot of time making sure that our ads were done well and put in the extra time to help with some tracking issues we were having. I really enjoyed working with him and would recommend his company to anyone in this industry. Thanks.
Lindsay McMahon
CEO at All Ears English
We had worked with an agency that promised a lot and then was difficult to work with and results were never clear. Since working with Herbert we ́ve gotten a lot more clarity over campaigns, with updates every week, clear leads and numbers.
The service and support has been AMAZING! I really appreciate all of his suggestions and feedback. I love his approach and it is clear to me that he has his operational methods very well thought out.
Marielle Poorte
Marketing Manager at Speakeasy Barcelona
Herbert helps us with many different online marketing and paid social media campaigns for our language school. We have seen measurable results, especially through the Facebook ads for our language courses as well as lead generation for the B2B segment. We highly recommend Herbert's services! 👍
Andreas Kreil
Managing Director & Founder of inspire - the learning institute
Herbert is a true professional and a genuine. He is affable and easy to work with. When it comes to marketing language schools, he really knows his stuff. I highly recommend his services to others.
Erin Shaw Hernandez
President of Larchmere Language Services
If you are looking for a person to help grow your school online look no further Herbert is a true Marketing leader when it comes to helping schools with their Online Digital Marketing Strategy. He has a deep understanding of this industry and great insights and knowledge for fast and seamless growth. Highly recommend his services to all the school managers out there.
Giorgio Morocica
Co-Founder of edugo.ai
Like many businesses at the start of the coronavirus crisis, we were faced with a massive decline from our expected enrolments. We knew that to fill our classes, we would have to reach beyond Berlin, and to do that, we needed the help of an expert like Herbert.
Even during the first month (which was undoubtedly the hardest) we saw an increase in new enrolments, and it only grew from there!
Travis Garner
Business Development Manager at Speakeasy Sprachzeug Berlin
Meet your new marketing partner
Herbert
Founder
Dusan
Head of Performance Marketing
Philipp
Head of Creative
Adel
Creative Strategist
Armend
Creative Lead
Krithika
Growth Specialist
Hayden
Performance Marketer
Book A Discovery
Call with herbert
30 min discovery call
By the end of this Discovery Call, you will have a clear roadmap of the next steps you can take to start generating consistent and reliable results online with Paid Social for your education brand.
THIS DISCOVERY CALL IS PERFECT FOR:
✅ Education brands that want to increase their student base
✅ Education brands that are paying too much to acquire a new student
✅ Education brands that are not using a proven paid ads system
✅ Education brands using a generalist instead of a niche specialist agency
✅ Education brands that are looking to maximize their conversion rates
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Ready to unlok more growth?
Our team comprises experienced, passionate individuals from education, design, and digital backgrounds.️
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