FOR EDUCATION PROVIDERS & EDTECH

YOUR SECRET WEAPON
FOR STUDENT
MARKETING

We combine social-first performance marketing and education ad creatives
to enroll more students for your courses and programs.

We combine social-first performance marketing and education ad creatives to enroll more students for your courses and programs.

Chat with us

Created with Pixso.

Trusted by 65+
Education Brands

4 Key Factors STOPPING YOUR STUDENT ENROLLMENT GROWTH

You've worked with freelancers, marketers and agencies that don't have any experience in the education industry and don't understand the student journey.

You've tried running ads yourself, but didn't get the results you hoped for. You know there's huge potential (others are successful!), but haven't "cracked the code" yet.

Traditional advertising methods aren't working anymore. And the Cost-Per-Click on Google Ads is atΒ eye-watering levels with ever-increasing competition

You've heavily relied on word-of-mouth, referrals, agents and third parties, which means you don't have a direct acquisition channel that you have 100% control over.

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

Our proven
path to more
students

Get your tailored marketing plan now!

PERFORMANCE BRANDING

First off, we’ll analyze your course offer andΒ ensure a no-competition market placement, so you are seen as the logical place to go for your target market and regularly hear phrases like, "I wish I'd enrolled sooner!" 


01/03

Education adΒ creatives

OurΒ in-house creative teamΒ will craft education-specific image, video and UGC ads that use powerful psychological triggers to capture the attention of prospective students who are seeking to enroll in a course or program.Β 

02/03

Performance
marketing

OurΒ in-house creative teamΒ will craft education-specific image, video and UGC ads that use powerful psychological triggers to capture the attention of prospective students who are seeking to enroll in a course or program.Β 

03/03

OUR PROVEN PATH
TO MORE STUDENTS

BREAKTHROUGH
BRANDING

We'll analyze your offer and ensure your education brand is positioned as the logical choice for your target audience. You'll start hearing phrases like, "I wish I found you sooner!"

EDUCATION

AD CREATIVES

Our skilled creative team will craft high-performance image, video and UGC ads that use powerful triggers to capture the attention of prospective students who are looking for your course or program.

PERFORMANCE
MARKETING

We use data-driven media buying strategies to get in front of your prospective students across Facebook, Instagram, TikTok and LinkedIn and drive their attention into something more meaningful. The result: an inbox bursting with leads and enrollments.

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

LANGUAGE EDUCATION πŸ—£

STUDY ABROAD 🌎

HIGHER EDUCATION πŸŽ“

ONLINE COURSES πŸ’»

TUTORING πŸŽ’

E-LEARNING πŸ’Œ

ADULT EDUCATION πŸ§‘πŸŽ“

SUMMER SCHOOLS 🌱

EDTECH πŸ”—

PROFESSIONAL DEVELOPMENT πŸ’Ό

EDUCATIONAL APPS πŸ“±

VOCATIONAL TRAINING 🎨

We're Challenging
Traditional Marketing Agencies

Other Agencies

Generic creatives that lack wow-factor

Vanity metrics with no explanation or just screenshots

Inconsistent replies from account mgrs 3 days later

Only tell you what you want to hearΒ 

Reactive because they work with too many clients

Months wasted to understand the student journey

Performance-Driven Creative Strategy

Transparent Performance Reporting

Ongoing, Open Communication via Slack

No-BS Policy

Proactive Collaboration

Insights Working With 65+ Education Brands In 19 Countries

Attention-winning campaigns that drive conversions

BARBRI is the world's largest legal exam preparation provider, with over 50 years experience and 1.4 million alumni.

Already running extensive paid search campaigns, BARBRI was keen to leverage paid social as an effective & profitable acquisition channel.

Through the production of student-focused ad creatives and an optimized targeting strategy, we were able to generate a positive ROAS within the first month.

613
%

AVERAGE RETURN ON AD SPEND

With over 6 million worldwide users and 19 supported languages, Beelinguapp is a leading educational app that allows users to read stories and listen to the audio in 2 languages at once.

With a complete refresh of Beelinguapp's creative strategy and campaign structure, we designed testimonial, image ads and recorded multiple UGC video ads aimed at specific target markets to cut their cost per acquisition by nearly half.

48
%

DECREASE IN CUSTOMER ACQUISITION COST

Our creatives
stop the scroll

Schedule a 30-Minute Call with Our CEO: Jumpstart Your Education Brand's Online Success with Paid Social!

Book A Discovery Call

Created with Pixso.

45+ EDUCATION ADS THAT CONVERT

Get instant access to The Ultimate Ads Swipefile For Education Providers & EdTech Companies, so you can start turning clicks into leads and enrollments.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

UNIGNORABLE SOCIAL-FIRST EDUCREATIVES

what our
clients have to say

LURN MEDIA supported us with the production of bespoke ads for our student recruitment campaigns across Meta & TikTok.

I can only speak positively about this experience, working with LURN MEDIA was easy and pleasant - they are creative, thoughtful and professional. Thank you!

Christina Gaither

Head of Brand Marketing & Communications at Tomorrow University

We entrusted Herbert and his team to launch our user acquisition campaigns across Meta, Google, and TikTok, and they have truly exceeded our expectations.

Despite using the same ad budget we had allocated before, they managed to drive a remarkable 2x increase in our monthly active users and installs.

Farouk Jaarah

Chief Marketing Officer @ UniApp

Herbert and his team run our paid social media advertising for Twyn, a new app for English learners who want to practise speaking. They have brought very valuable expertise and an excellent understanding of the social ad platforms. The campaigns have resulted in thousands of downloads at a low cost per download. It's always a pleasure to talk with the team and I appreciate their professional approach.

Sarah Bromley

Senior Product Manager at Twyn

5 Star services!
I run a German school in Dublin, Ireland.

Very reliable service from Herbert and his team. His vast knowledge of language schools, their student behaviour and needs has enabled us to achieve great results. Thank you very much, Herbert!

Sarah Horn

Founder of GermanMind

We are an online education/media company within the ESL (English as a Second Language) market. We hired Herbert last year to work on our paid ads campaigns. He was a great ads partner. He spent a lot of time making sure that our ads were done well and put in the extra time to help with some tracking issues we were having. I really enjoyed working with him and would recommend his company to anyone in this industry. Thanks.

Lindsay McMahon

CEO at All Ears English

We had worked with an agency that promised a lot and then was difficult to work with and results were never clear. Since working with Herbert we ́ve gotten a lot more clarity over campaigns, with updates every week, clear leads and numbers.

The service and support has been AMAZING! I really appreciate all of his suggestions and feedback. I love his approach and it is clear to me that he has his operational methods very well thought out.

Marielle Poorte

Marketing Manager at Speakeasy Barcelona

Herbert helps us with many different online marketing and paid social media campaigns for our language school. We have seen measurable results, especially through the Facebook ads for our language courses as well as lead generation for the B2B segment. We highly recommend Herbert's services! πŸ‘

Andreas Kreil

Managing Director & Founder of inspire - the learning institute

Herbert is a true professional and a genuine. He is affable and easy to work with. When it comes to marketing language schools, he really knows his stuff. I highly recommend his services to others.

Erin Shaw Hernandez

President of Larchmere Language Services

If you are looking for a person to help grow your school online look no further Herbert is a true Marketing leader when it comes to helping schools with their Online Digital Marketing Strategy. He has a deep understanding of this industry and great insights and knowledge for fast and seamless growth. Highly recommend his services to all the school managers out there.

Giorgio Morocica

Co-Founder of edugo.ai

Like many businesses at the start of the coronavirus crisis, we were faced with a massive decline from our expected enrolments. We knew that to fill our classes, we would have to reach beyond Berlin, and to do that, we needed the help of an expert like Herbert.

Even during the first month (which was undoubtedly the hardest) we saw an increase in new enrolments, and it only grew from there!

Travis Garner

Business Development Manager at Speakeasy Sprachzeug Berlin

LURN MEDIA supported us with the production of bespoke ads for our student recruitment campaigns across Meta & TikTok.

I can only speak positively about this experience, working with LURN MEDIA was easy and pleasant - they are creative, thoughtful and professional. Thank you!

Christina Gaither

Head of Brand Marketing & Communications at Tomorrow University

We entrusted Herbert and his team to launch our user acquisition campaigns across Meta, Google, and TikTok, and they have truly exceeded our expectations.

Despite using the same ad budget we had allocated before, they managed to drive a remarkable 2x increase in our monthly active users and installs.

Farouk Jaarah

Chief Marketing Officer @ UniApp

Herbert and his team run our paid social media advertising for Twyn, a new app for English learners who want to practise speaking. They have brought very valuable expertise and an excellent understanding of the social ad platforms. The campaigns have resulted in thousands of downloads at a low cost per download. It's always a pleasure to talk with the team and I appreciate their professional approach.

Sarah Bromley

Senior Product Manager at Twyn

5 Star services!
I run a German school in Dublin, Ireland.

Very reliable service from Herbert and his team. His vast knowledge of language schools, their student behaviour and needs has enabled us to achieve great results. Thank you very much, Herbert!

Sarah Horn

Founder of GermanMind

We are an online education/media company within the ESL (English as a Second Language) market. We hired Herbert last year to work on our paid ads campaigns. He was a great ads partner. He spent a lot of time making sure that our ads were done well and put in the extra time to help with some tracking issues we were having. I really enjoyed working with him and would recommend his company to anyone in this industry. Thanks.

Lindsay McMahon

CEO at All Ears English

We had worked with an agency that promised a lot and then was difficult to work with and results were never clear. Since working with Herbert we ́ve gotten a lot more clarity over campaigns, with updates every week, clear leads and numbers.

The service and support has been AMAZING! I really appreciate all of his suggestions and feedback. I love his approach and it is clear to me that he has his operational methods very well thought out.

Marielle Poorte

Marketing Manager at Speakeasy Barcelona

Herbert helps us with many different online marketing and paid social media campaigns for our language school. We have seen measurable results, especially through the Facebook ads for our language courses as well as lead generation for the B2B segment. We highly recommend Herbert's services! πŸ‘

Andreas Kreil

Managing Director & Founder of inspire - the learning institute

Herbert is a true professional and a genuine. He is affable and easy to work with. When it comes to marketing language schools, he really knows his stuff. I highly recommend his services to others.

Erin Shaw Hernandez

President of Larchmere Language Services

If you are looking for a person to help grow your school online look no further Herbert is a true Marketing leader when it comes to helping schools with their Online Digital Marketing Strategy. He has a deep understanding of this industry and great insights and knowledge for fast and seamless growth. Highly recommend his services to all the school managers out there.

Giorgio Morocica

Co-Founder of edugo.ai

Like many businesses at the start of the coronavirus crisis, we were faced with a massive decline from our expected enrolments. We knew that to fill our classes, we would have to reach beyond Berlin, and to do that, we needed the help of an expert like Herbert.

Even during the first month (which was undoubtedly the hardest) we saw an increase in new enrolments, and it only grew from there!

Travis Garner

Business Development Manager at Speakeasy Sprachzeug Berlin

Meet your new marketing partner

Herbert

Founder

Dusan

Head of Performance Marketing

Philipp

Head of Creative

Sarah

Project Director

Giorgi

Creative Strategist

Taras

Creative Lead

Krithika

Growth Specialist

Meet with us

The Team
Behind Your

Our team is made up of bright and passionate individuals with experience that spans the education, design and digital spheres. With our signature framework, we partner with growing education brands to help them attract and convert more customers with performance creatives. So, let's have a virtual coffee dateΒ β˜•οΈ to identify how we can help you boost your paid social campaigns.

Book a Call

Created with Pixso.

Book A Discovery
Call with herbert

free 30 min discovery call

By the end of this Discovery Call, you will have a clear roadmap of the next steps you can take to start generating consistent and reliable results online with Paid Social for your education brand.

THIS DISCOVERY CALL IS PERFECT FOR:

βœ… Education brands that want toΒ increase their student base

βœ… Education brands that areΒ paying too much to acquire a new student

βœ… Education brands that are not using aΒ proven paid ads system

βœ… Education brandsΒ using a generalistΒ instead of a niche specialist agency

βœ… Education brands that are looking toΒ maximize their conversion rates

GROWTH MARKETING FOR EDUCATION BRANDS

ReadyΒ toΒ unlok moreΒ growth?

Our team comprises experienced, passionate individuals from education, design, and digital backgrounds.️

BooK Call NOW

READY TO TRANSFORM YOUR STUDENT MARKETING?

We effectively promote your courses and programs, attract prospective students, and enhance your overall brand presence in record time.

Frequently Asked Questions

You've got questions, we've got answers!

how much do you charge?

This is what we have our Discovery Call for! Our retainer will depend on the scope of the project, which ad platform/s we use, your ad budget, target markets etc.

What Platforms do you work with?

We help education brands achieve omnipresence across paid social platforms via Facebook Ads, Instagram Ads, TikTok Ads and/or LinkedIn Ads. Which platforms we use will depend on your target audience and offer.

how long does it take to get started?

After you complete our simple 6-step Onboarding Process, we will jump on a Kick-Off Call to discuss strategy and next steps before we get to work researching the market, Β analyzing your competitors, designing creatives, writing ad copy and setting up the campaigns. After 2-3 weeks we launch and then it's a bi-monthly update call to get feedback and plan our next moves.

how are you different to other agencies?

Let's face it....marketing agencies are a dime a dozen. Thousands of agencies that offer everything to everyone in every industry. We only work with education companies, so we intimately understand the challenges you face when it comes to student recruitment and the often complex customer journey. Book a free Discovery Call to see if we're a fit!

do you work with in-house marketing teams?

Absolutely! Often in-house marketing teams lack specific know-how, time or resources when it comes to leveraging specific ad platforms or designing a performance-focused creative strategy. Think of us as an extension of your marketing department, seamlessly working together to drive growth.